Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Monday, October 29th 2:30 PM – 3:30 PM Track II: Reinventing Advertising Advertising NEXT: Social Networks, User Generated Video, Search, Blogs, IMs, Podcasts, Broadband and Mobile, - It's the Breakthrough Year! Whether you know it as WebApps, web based advertising, Web 3.0 technologies or next generation advertising, the transformation that social networks, user generated media and mobile interaction is having is nothing short of revolutionary. Consumers may be spending more time interacting with personal media devices in social conversation than do with traditional media. We don’t have a complete understanding yet of the numbers, the implications or the outcome, but the phenomenon is upon us and does not appear to be a fad. It appears to be our future. Dalton Caldwell, founder and CEO, imeem Jim Louderback, CEO, Revision 3 Donald Loeb, Google Greg Fawcett, VP, Business Development, IMG World Peter Pham, Vice President, Business Development, Photobucket Kevin Lange, Director, SMG Search Marc Ruxin, SVP, Director, Digital Marketing, MCCANN Worldgroup Chi-Hua Chien, Associate, Accel Partners, Moderator Kevin Lange, Director, SMG Search: As one of the founding members of SMG Search, Kevin Lange recognized the power and potential of search long before the industry even begun to contemplate its marketing importance. Along with VP/Director Steve Governale, the two forged the way for SMG Search to become a viable marketing services company, leading blue chip clients into this rapidly growing space. In his current role, Kevin plays a lead role in search strategy and campaign management for clients GM and Ditech, as well as SMG Search’s growth and new business strategies. In his role on GM, Kevin has contributed to a number of award-winning and industry-recognized search campaigns including Google Pontiac and Who Killed the Electric Car. Prior to spearheading SMG Search, Kevin worked at sister agency Starcom IP, fostering the agency’s unparalleled search expertise through its work on behalf of client Network Solutions from 2001-2004, establishing the early foundations for SMG Search. Kevin received his B.A. in advertising from Bradley University. Chi-Hua Chien, Associate, Accel Partners: Chi-Hua joined Accel as an Associate in 2006 and focuses on investments in digital media, online advertising, information markets, and consumer Internet. Previously, Chi-Hua was the Director of Marketing at hosted software provider Coremetrics, where he led the marketing and inside sales teams and also served as the company’s interim CFO. He successfully launched multiple generations of the Coremetrics platform while helping the company achieve a dominant position in the ecommerce web analytics market. Chi-Hua has been involved with Accel’s investments in BitTorrent, Facebook, Kosmix, and YuMe Networks, and he remains active with Coremetrics. From 2002-2006, Chi-Hua worked with Accel as a Venture Advisor focusing on portfolio companies and new investments in the application service provider, consumer internet and wireless services spaces. Prior to joining the firm, Chi-Hua worked in Google’s corporate development group where he covered the digital video market and coordinated the company’s first acquisition in China. His previous roles include corporate development at start-up eCoverage and investment banking with Morgan Stanley’s Technology Corporate Finance Division. Chi-Hua has an MS in Industrial Engineering, BS in Industrial Engineering, and BA in Economics, all from Stanford University where he was named a Mayfield Fellow and President’s Scholar. He also earned an MBA from the Stanford Graduate School of Business where he was an Arjay Miller Scholar. Dalton Caldwell, founder and CEO, imeem: Dalton developed and continues to drive imeem's product and technical operations. He earned dual degrees in Psychology and Symbolic Systems from Stanford. When Dalton was developing the original version of imeem in his studio apartment, he listened obsessively to The Shins, Death Cab for Cutie, Modest Mouse, The Flaming Lips, & Bright Eyes. He also watched a lot of [adult swim]. Jim Louderback is the CEO of Revision3, the leading Internet Television network. Louderback is a 20-year veteran of the computer and media industries and is one of the pioneers of niche television. Prior to joining Revision3 in July, Louderback was the editor in chief of PC magazine, vice president and editorial director of Tech TV and helped launch the popular Internet TV shows “DL.TV” and “Cranky Geeks.” Louderback has a bachelor’s degree in mathematics from the University of Vermont, and an M.B.A from the Stern School. He has been regularly voted onto the top 20 of Adweek Technology Marketing’s annual list of most influential technology journalists. His previous speaking engagements include: a conversation about the future of robotics with Helen Greiner of iRobot at the Future in Review Conference in 2007, a panel moderated by Louderback at the 2005 Mobile Entertainment Summit about sports franchises utilizing wireless technologies to increase revenue and another moderated panel at the 2006 MIT Enterprise Forum in Atlanta about the Internet’s impact on television and entertainment. Marc Ruxin, SVP, Director of Digital Marketing, McCann WorldGroup: Marc brings 15 years of experience in digital marketing, strategy, business development and planning to McCann. Before joining McCann, Marc was the COO of The Mill Group, running the North American divisions of The Mill and Beam.tv. Prior to The Mill Marc was the EVP of Strategy at Gyro International, the Vice President of Business Development at iVast and at Eveo, Inc., both VC backed next generation media technology companies. Before that Marc worked for WPP Group plc., where he was an MBA Marketing Fellow and ultimately lead West Coast new media strategy for the group. Before WPP, Marc worked in A&R at EMI Records. Marc has a BA from Hamilton College and an MBA from Columbia Business School. Don Loeb, Google: Don Loeb fosters relationships with the largest media companies in the world helping them to leverage the opportunities afforded by syndication. Previously, Don was director of business development for Yahoo!'s Network Products business unit where he helped drive the company's open content syndication and social media efforts. He has also held senior positions at YellowBrix, Inc. and iSyndicate, Inc. where he developed corporate strategy around syndication of audio/video content and assisted with corporate development initiatives and the sale of the company. Don heads up FeedBurner's branch office in San Francisco and, while based on the West Coast, he has often been spotted at opposite ends of the country and world - mysteriously - at the same time. Don received a B.A. degree in Applied Economics from the University of California - Berkeley. Greg Fawcett, Vice President of Business Development for IMG Media, a division of IMG, the world's premier sports, entertainment and media Company. IMG Sports & Entertainment includes fashion events and models representation; client representation in golf, tennis, European football, rugby, cricket, motor sports, broadcasting, coaching, Olympic sports and action sports. IMG Media produces and distributes more than 10,000 hours of sports, documentary, drama, comedy, entertainment, popular factual and children's content annually, over multiple platforms across 200 countries, including award-winning television and radio programming. It also represents the broadcast rights to many of the world's premier sporting events and has the world's biggest sports archive with more than 200,000 hours of footage. Prior to joining IMG, Fawcett was vice president of marketing and business development at Sequence Design, Avant!/Synopsys and e-commerce developer iSilk. Fawcett has also worked in strategic planning for the News Corporation and in product development for New York Times Digital. Fawcett received a Bachelor of Arts in philosophy from Pomona College, and a Masters in Business Administration from NYU. Peter Pham, Vice President, Business Development, Photobucket: Peter is Vice President of Business Development responsible for strategic business development, partnerships, and user growth. Peter has experience in business development and product with particular expertise around emerging technologies. Prior to PhotoBucket, Peter held various Director of Business Development positions at companies such as Tigi Corporation, a high performance storage platform based on solid state technologies; Vectant, a U.S. division of Japanese conglomerate Marubeni; and DesktopOnline. Peter has a BS in Biology and Minor in Business Management from the University of California, Irvine.