Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Monday, October 29th 1:00 PM - 2:15 PM Track IV: The Personalized Experience - Mobile The iPhone Paradigm - Establishing the Mobile Entertainment Bar - The Perception and Reality The iPhone has set a new threshold of design, elegance and features that all future mobile devices will be compared to. The Mobile Platform 2.0 will no longer be acceptable to the consumer as anything less. It is possible that a mobile device offer a specific feature – a communications tool or entertainment concept and specialize in just that – in other words, it is not clear that the Mobile Platform 2.0 be an all-in-one product. Nevertheless, the iPhone has forever raised the bar for what all future mobile platforms must aspire to. In this session, we will address Mobile 2.0 – the features, the network capabilities and consumer expectations. Rick Doherty, co-founder and Director, The Envisioneering Group Rio Caraeff, Vice President & General Manager, Universal Music Mobile US Larry Berkin, Senior Director Developer Ecosystem & Technology Acquisition, ACCESS, USA (former PalmSource) Chris Drake, Sr. Director of Mobile Strategy, ThePlatform John Hallman, Manager, Market Development, Video and Mobile Television, Motorola Mike McGuire, Research VP, Media, Gartner Industry Advisory Research Steve Bradbury, VP, Content Strategy & Business Affairs, GoTV Networks, Moderator Rio D. Caraeff, VP and general manager, Universal Music Mobile: Rio is VP and general manager of Universal Music Mobile – US (UMM-US), the newly established domestic division of Universal Music Group (UMG) created to complement Universal Music Mobile International (UMMI). Rio oversees all areas of UMM-US, liaising closely with UMG’s broad array of labels as well as the company’s eLabs division to coordinate mobile music and non-music related initiatives with current and emerging wireless technologies and platforms. He leads all UMM-US initiatives, working with wireless carriers, device manufacturers and infrastructure providers to maximize mobile opportunities, create new products, and enable new distribution channels for UMG content. Rio's background is concentrated, yet diverse, having worked in new technologies in virtually all areas of entertainment including film, television, music and games. He was most recently VP, Wireless Services for Sony Pictures Digital, where he established and operated the worldwide mobile entertainment publishing & licensing division of Sony Pictures Entertainment. Prior to that, he was VP of business development and investments at Sony 550 Digital Media Ventures, having begun his tenure at the company as senior director, New Technology Business Development. In between his stints at Sony, Rio served as managing partner and co-founder of Fabric, a consultancy firm whose client roster included Sony, Miller Brewing Company and Music Match. His 11 years in the industry also include positions at Capitol Records Group, Propaganda Films/PolyGram Filmed Entertainment, Generator Digital Post, and Crunch Media Group. He was featured in Hollywood Reporter’s "Next Generation: Class of 2003," as one of the top 35 executives under 35 in Hollywood. Larry Berkin is the senior director, developer ecosystem & technology acquisition for ACCESS Systems Americas, Inc. (formerly PalmSource, Inc.) Berkin is responsible for worldwide developer activities for the company and leads a team in the evaluation and acquisition of technology for incorporation into the Palm OS® and ACCESS Linux Platform™. Having extensive experience in the consumer software, broadband and wireless industries, Berkin has held senior management positions in product development, marketing and business development at Excite@Home, Island Graphics and Broderbund Software. In addition, Berkin founded Jumpin’ Jack Software, an entertainment software company that produced videogames for LucasArts, Sega and 3DO. Berkin earned a bachelor’s degree in economics/computer science from the State University of New York and an MBA from the Fuqua School of Business at Duke University. He has been a frequent speaker at Jupitermedia’s Game MarketWatch Conference, Games Developers Conference, CES, Digital Hollywood and CTIA Wireless. Steve Bradbury, Vice President, Business Development, GoTV Network: Steve brings over a decade of entertainment convergence experience to his role at GoTV Networks, focusing on the burgeoning made-for-mobile, video-on-demand space. GoTV provides news, sports, music, entertainment, and other essential content customized specifically for cell phone users. Prior to GoTV, Steve was President of Marketing By Design where he was responsible for the interactive division of the Improv Comedy Clubs, Showbiz Scoop for Columbia TriStar Interactive, the eSportsworld executive conference, a $20 million McDonald’s/Coca-Cola tie-in for Santa Claus: The Movie and the Openwave/IBM mobile entertainment summit. For the last six years, he has led the Hollywood & Digital program at UCLA Extension. Steve’s corporate experience includes VP Marketing of MGM Worldwide Television and Director, Creative Services at Universal/MCA TV. Richard Doherty is a co-founder and Director of The Envisioneering Group; a two-decade old Seaford, NY Technology Assessment and Market Research Corporation. Before that, for thirteen years, Doherty was the Senior Technology Writer for Electronic Engineering Times, where he remains a guest columnist. Doherty is an electro-physicist who has garnered more than a dozen U.S. patents in computing, communications, medical electronics, high performance tooling and consumer electronics industry sectors along with dozens of international patents. During Doherty's 32 year career he has been Director of the Urban Vehicle Design Group at Pratt Institute, an engineer for Data General Corp., Chief Engineer of Lourdes Industries, Inc., founder and President of Optronic Labs and since 1983, co-founder and Director of The Envisioneering Group. There, he directs laboratory testing of technologies, products and services, oversees publication of the Envisioneering Newsletter, market research reports and provides senior executive counsel on market development and intellectual property protection, portfolio management and licensing opportunities. Doherty's prime focus is on researching and articulating the impact of advanced digital technologies, services, products, industry initiatives and standards efforts on consumers, industry and society. Doherty is a 31 year member of the Institute of Electrical and Electronics Engineers and is active with its Biomedical Engineering, Solid State Circuits Society , Consumer Electronics Society, Broadcast Engineering, Magnetic Technology Society, Technology & Social Policy and other I.E.E.E. societies. This is his eleventh year as a planning director for the International Conference on Consumer Electronics. Doherty is also a member of the Society for Information Display, Society of Motion Picture & Television Engineers and many other technology & professional business industry associations. In addition, Doherty has been a co-chair of, and presently sits on several cross industry standards associations and technical working groups, spanning consumer digital electronics, communications, digital media and computing architecture definition groups. He is called upon by the industry to organize and chair panels at trade conferences and technical symposia more than a dozen times each year. Amongst his many industry awards, Doherty has been cited by the International Television Association for his many years of technology coverage of digital video design and engineering trends, and is the writer most cited by the Congressional Office of Technology Assessment for detailed features on the evolution of America's Digital TV system. Doherty also assisted Dr. Richard Feynman, NASA and Congressional researchers in the Shuttle Challenger accident investigation at the Kennedy Space Center, Johnson Space Center and many NASA contractor sites. In 2003, Doherty was nominated to and accepted a multi-year position on the Presidential Medal of Technology Award Selection Committee, reporting to the White House and Department of Commerce. Acting as an independent resource on the impact of digital and internet technologies on the consumer, society and business, Doherty is quoted frequently for his opinions on new technologies by CNN, CNBC, Fox News and by numerous American and international industry trade and daily business publications, including the Wall Street Journal, NY Times, Washington Post, LA Times, Newsday and the San Jose Mercury News. Doherty is married and resides in Seaford, NY with his wife and two daughters. Mike McGuire, Research Vice President, Mobile Device & Consumer Services, Dataquest. He is responsible for the Media team's coverage of the online music segment, and of the legal and regulatory issues facing media companies. Topics included in his research agenda include consumer adoption of online music services, the effects of P2P technologies on the media-industry and emerging business models. Mr. McGuire and Allen Weiner are responsible for Gartner's "Media Titans" research thread. He is also Gartner's research liaison with the Berkman Center for Internet and Society at Harvard Law School. Before re-joining Gartner in 2000, Mr. McGuire worked with mobile computing start-ups in the Bay Area and Southern California. He was at Dataquest from 1994 through 1997 as senior and principal analyst for the mobile computing program. B.A., Journalism, San Jose State University