Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Monday, October 29th 1:00 PM - 2:15 PM Track II: Reinventing Advertising Deconstructing Advertising: Making Choices in a Universe of Limitless Choice: Broadband, Social Networks, Mobile, TV, Cable, Games, VOD & ITV In this session, we will look for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV. As the consumer is being both barraged by content and choice, he/she is invariably being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move ever forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base. Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company Adam Stewart, Vertical Director, Media & Entertainment Group, Google Dean Carignan, Director, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation Tom Bosco, Head of Sales, MySpace TV Joe Franzetta, Executive Vice President and General Manager, Broadband Television Business Unit, TANDBERG Television Karen Bressner, Senior Vice President of Advertising Sales, Tivo Feisal Nanji, Sector Resident, Global Media & Entertainment Sector, Ernst & Young, Moderator Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company: Tim Hanlon is chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over a decade of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY, USA. He also served as Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon currently serves as Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, as a member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and as a member of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee. He is also an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s "100 People to Know." Hanlon holds a BA from Georgetown University, an MBA from the University of Chicago Graduate School of Business, and an MA from the Annenberg School for Communication at the University of Southern California. Adam Stewart, Vertical Director of Media & Entertainment, Google: As Vertical Director of Google's Media & Entertainment group, Adam oversees all aspects of the company's marketing and advertising relationships with the media and entertainment community. He works directly with marketing decision-makers in the TV, movie, gaming, music and web publishing industries to develop unique integrated marketing strategies. With more than 16 years experience in advertising sales and sales management, Adam managed a national sales team for one of the largest U.S. cable companies, where he developed sales strategy and built strong relationships in the sales, advertising, branded entertainment and production communities in New York, Chicago and Los Angeles. Prior to joining Google, Adam was Vice President of National Sales for Screenvision, where he was primarily responsible for spearheading media-based advertising and content deals across multiple industries. Earlier, Adam was Senior Vice President, National Sales Manager of Discovery Communications, where he was responsible for advertiser content integration, sales strategy, network positioning, earned value marketing opportunities, branded entertainment and business plan management for Discovery Channel, TLC, Animal Planet, Travel Channel, Discovery Health and BBC America. Adam earned a BA in Communications Arts and Sciences from the University of Southern California. Dean Carignan, Director, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation: Dean Carignan is a Lead Strategist at Microsoft Corporation’s Online Business Group (formerly MSN). Dean has 10 years of experience in the Internet space, running a boutique consultancy which specialized in online strategy, and subsequently managed McKinsey & Company’s eBusiness practice. At Microsoft, Dean is in charge of identifying emerging online technologies and business models before they become mainstream. He also develops monetization strategies for these new technologies (typically subscription or online advertising models). Prior to joining Microsoft, Dean managed McKinsey & Company’s eBusiness Practice, which advises Fortune 100 companies on their long-term strategies for web-based commerce. Prior to McKinsey, Dean founded and served as Managing Partner for a web strategy and design firm. Joe Franzetta, Executive Vice President and General Manager, Broadband Television Business Unit, TANDBERG Television: As executive vice president and general manager of the broadband television business unit at TANDBERG Television, Joe Franzetta oversees the company's efforts in developing and building upon its product and solutions offering for the broadband television marketplace. In this capacity, Mr. Franzetta oversees the entire broadband television business unit in an effort to expand and strengthen the global TANDBERG Television broadband television business. Prior to taking on this new responsibility, Mr. Franzetta was TANDBERG Television’s senior vice president of programmer sales, overseeing sales of all of the company’s products to the broadcaster, programmer and content communities. Mr. Franzetta joined TANDBERG Television through the company’s acquisition of interactive television provider GoldPocket Interactive. As Executive Vice President, Corporate Development, he was instrumental in building GoldPocket’s market-leading content business, partnering with several of the world’s largest media companies to deliver more than 20,000 hours of interactive television programming. Before joining GoldPocket, Mr. Franzetta spent three years as Senior Vice President, Corporate Development and Strategy at Mixed Signals Technologies, Inc., a leading iTV technology and services company. At Mixed Signals, Mr. Franzetta managed all business development and strategy efforts, including key customer relationships and technical partnerships. Mr. Franzetta also has ten years of corporate legal experience, most recently as Vice President, Corporate Legal Department at Sony Pictures Entertainment and, prior to that, as Partner, Corporate Department at Katten Muchin & Zavis in Los Angeles and Chicago. Mr. Franzetta holds a Juris Doctorate from the University of Pennsylvania School of Law and a Bachelor of Science in Economics and Political Science from Allegheny College. He is licensed to practice law in California and Illinois. Karen Bressner, Senior Vice President of Advertising Sales, Tivo: Ms. Bressner has been appointed as Senior Vice President - Advertising Sales of Tivo Inc. Prior to joining TiVo, Ms. Bressner was Senior Vice President, National Advertising Sales for some of Viacom International's most well known brands, running advertising sales for Nick at Nite, TV Land, and TVLAND.com. Prior to that, she served as Vice President, Eastern Region Sales for Discovery Communications, Inc. Ms. Bressner launched her advertising career at Young & Rubicam Inc. and Foote, Cone & Belding. In 2007, Ms. Bressner was named recipient of Working Mother magazine's "Advertising Working Mother of the Year" Feisal Nanji, Sector Resident, Global Media & Entertainment Sector, Ernst & Young: Feisal has 20 years of experience in Information Technology markets, specifically in Software, Hardware, Semiconductors, and Information Delivery. He has conducted significant work in securing digital based content, including work in internet delivery, digital rights management, piracy and royalty management. He has also served as a subject matter specialist in technology audits for media clients. As Sector Resident Feisal currently spearheads thought leadership initiatives in Ernst & Young’s Global Media & Entertainment Center and organizes a regular forum for Chief Information Officers at New York based media companies. Prior to Ernst & Young, he was Vice President of Business Development at Primeon Inc, Feisal also has extensive experience in software development as Product Manager of Software at Berkeley Process Control, where he was responsible for product strategy. He has also served in the role of Director of Research at Devonshire Partners, as well as Director of Research at Skow Inc. where he was an investment analyst focusing on information technology. At Skow, Inc. Feisal was instrumental in helping launch Vermeer Technologies, creator of FrontPage software that was eventually purchased by Microsoft Corporation for inclusion into its Office suite. He was also a founding investor of Solbright, a vendor of internet advertising workflow delivery software. Feisal has a Master’s in Public Policy from Harvard and is a Certified Information Systems Security Professional (CISSP).