Wednesday, March 30 12:30 PM - 1:45 PM Track IV: Digital Cinema Transforms an Industry - From Production and Distribution to Projection and Display The film industry is slowly transforming into a 100% digital experience, from the high end super-animated all-digital and special effects extravaganza to new evolving 3D digital experiences and the low budget digital feature production. Creative teams are being empowered. On the production front, from the creation of private digital broadband network to the transfer of digital dailies and then finally to the ultimate destination of immediate digital distribution or CD distribution of features and their projection in movie theatres the industry is in total flux. In this session, we bring together players who can offer an overview of how digital cinema is changing the industry, speaking to the timeline of development and implementation. The day of end-to-end digital is very near. Michael Sterling, Principal Technologist, Technicolor Digital Cinema (TDC) Dave Schnuelle, Director, Image Technology, Dolby Josh Greer, CEO, Real D Steve Bergman, Executive Vice President, Digital Distribution, Deluxe Laboratories, Moderator Speakers to be announced Steve Bergman, Executive Vice President, Digital Distribution, Deluxe Laboratories: Bergman has responsibility for Digital Cinema and developing additional distribution channels for entertainment content. Before accepting this newly-created position, he led Strategic Development & Marketing for Boeing Digital Cinema. While at Boeing, Bergman was responsible for negotiating deals with 7 major studios and 8 theatre circuits in the US and Europe, resulting in the digital release of 18 feature films, and over 23,000 digital screenings at 30 sites. Bergman has more than 20 years of entertainment experience, including over a dozen years in digital media; he has consulted widely in digital media and continues to speak at digital events both in the US and internationally. He currently sits on the Board of Directors for the Hollywood Post Alliance (HPA) and the International Theatre Equipment Association (ITEA). Bergman has a BA from Brown University, an MBA from Yale, and a Master's in interactive media from Harvard, where he was an associate at the MIT Media Lab. Dave Schnuelle, Director, Image Technology, Dolby: As Director of Image Technology, Dave Schnuelle guides Dolby’s efforts in both digital cinema and consumer imaging areas. He has been deeply involved with film and television standards activities for more than 25 years, and he holds several patents on imaging and audio technology. Heavily involved in the emerging market of digital cinema, Dave has chaired several committees on digital cinema within the Society of Motion Picture and Television Engineers. Dave started his television engineering career in 1969 at various post-production facilities in Pittsburgh and Los Angeles. After spending years in television, Dave transitioned his focus to film. He started working with Lucasfilm’s THX Division in 1991 and founded the organization’s THX Digital Mastering Program for quality assurance of home video masters and duplicated software. As Director of Technology for THX, he directed research efforts into new technology for cinemas and supervised the international digital cinema exhibition of the new Star Wars movies – Episode 1 and Episode 2. Michael Sterling, Principal Technologist, Technicolor Digital Cinema (TDC): Michael Sterling is Principal Technologist for Technicolor Digital Cinema. Technicolor Digital Cinema develops and provides end-to-end distribution technology and support services for the delivery of digital cinema to theatres worldwide. In his position, Sterling is responsible for marketing, communicating and demonstrating the benefits of digital technology to customers. He also provides technical customer service on a global basis, along with setting and monitoring quality standards for the entire studio-to-theatre digital cinema delivery process. Sterling joined Technicolor Digital Cinema from Technicolor, where he has served in several senior-level quality assurance, engineering and technology positions since 1991, most recently as Director, Advanced Technology. Among his many achievements, Sterling has developed several patents for Technicolor including an encryption system for video and an audio editing system. He is a graduate of the University of Illinois with a master's degree in electrical engineering and a minor in business.