Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Wednesday, August 16 12:30 PM - 1:45 PM Track II: Movies & OnDemand Content - Via Broadband & PC - Via the Set-Top & Via Mobile: A Discussion of Technology & Content Movies delivered via broadband Internet! An idea that seemed to be dead on arrival just a year or two ago, is an industry on the verge of busting out. SVOD, VOD - features delivered via the Internet - via the PC and via the set-top is very much a part of our future. A centerpiece of this anticipated future is the expectation that the PVR, the Personal Video Recorder will become a fixture on the next generation of all home PCs as well as in Set-tops. Add to that a wireless connection between the PC/PVR and the Set-top or TV, and it doesn’t take brain surgery to see how the herky-jerky downside of IP delivery of rich media will become a thing of the past or at least a secondary consideration as consumers download content to the PVR and play it back in crisp, full screen DVD quality. Under this scenario, Internet SVOD will become a full competitor to SVOD via the cable or satellite. IP delivery of features is about to reshape the landscape of the film industry. Shravan K Goli, Director, Product Management for Video, Yahoo Media Group Mary Coller Albert, Chief Marketing Officer, Movielink Bruce David Eisen, President, CinemaNow, Inc. Jim Funk, co-founder and Vice President of Marketing, Akimbo Carl Crabill, Vice President of Sales & Marketing, MovieBeam Brian Taptich, Vice President of Business Development, BitTorrent Marcia Zellers, Director, AFI Digital Content Lab, American Film Institute, Moderator Mary Coller Albert, Chief Marketing Officer, Movielink: As Chief Marketing Officer, Mary Coller Albert is responsible for leading all product marketing and company branding efforts at Movielink. A seasoned Internet marketing and media executive, she oversees all company consumer, business and partner marketing initiatives from brand communication and product planning and positioning to customer acquisition and retention strategies. Mary also oversees all content acquisition and management, production and programming. Previously Mary served as Senior Vice President at Sony Pictures Digital where she was head of Programming for Sony Connect Video as well as Senior Vice President, General Manager, of SoapCity. In the five years that Mary was at the helm SoapCity, her leadership was instrumental in making SoapCity the Internet’s foremost distributor of content on soap operas and one of the largest female oriented websites, leading to the launch of SoapCity’s download, the first video download service offering full-length, day and date network television broadcasting over the Internet. Before joining Sony Pictures Digital, Mary was vice president and co-founder of Beatnik Inc., an interactive audio software and music development company she started with musician Thomas Dolby. Mary was responsible for taking the company through creative concept, to raising venture capital, and onto maintaining the day-to-day operations including music and software licensing. In addition, she developed, negotiated and oversaw all business relationships for Beatnik, including deals with such major technology companies as Netscape, Microsoft’s WebTV, Sun Microsystems and others. Prior to Beatnik, she managed the careers of musicians and artists as the owner of Mary Coller Management, a personal management company she established in 1990. Carl Crabill, Vice President, Sales & Marketing, MovieBeam, Inc.: Carl Crabill oversees customer relationship management, retail and direct sales, merchandising, marketing, promotions and public relations. He joined MovieBeam in 2002, and worked closely with customers and retailers in test markets. He is focused on customer acquisition and retention and is closely involved with ongoing development of the MovieBeam service. Crabill helped launch DIRECTV, where he served as vice president of sales and distribution. In that role, he was responsible for management of all consumer, commercial and Spanish-language programming sales in the Western United States. He led his regional team from overall third to first position in every key sales metric, including gross and net subscriber acquisition, and successfully negotiated multi-year exclusive distribution contracts with all key consumer electronics retailers. Crabill completed general education studies at Marymount University and Bakersfield College. Bruce Eisen, President, CinemaNow, Inc.: As president, Mr. Eisen is responsible for day-to-day operations of the company and for all of CinemaNow's business development and legal activities. In that capacity he has successfully negotiated CinemaNow's agreements with such major Hollywood studios as Warner Brothers, MGM, 20th Century Fox, Sony and The Walt Disney Company. In addition, Eisen has brought great success to the company, spearheading distribution and marketing partnerships with MSN, SBC, Best Buy and other globally-recognized companies. Eisen received his J.D. from the University of Southern California in 1991, and his B.A. cum laude with high honors in Philosophy from Clark University in 1984. Eisen parlayed his law degree from the University of Southern California into a 10-year career in the Hollywood entertainment industry. His expertise spans a diversity of business and creative enterprises, ranging from heading up the Legal/ Business Affairs Department for Trimark Pictures to writing and producing films. Eisen's producing credits include cult genre favorites "Warlock: The End of Innocence," starring Bruce Payne, "The Dentist 2," starring Corbin Bernsen "Leprechaun in the Hood," starring Warwick Davis and Ice-T as well as two films based on Stephen King properties, "Trucks," and "Sometimes They Come Back For More." In addition, he shares a writing credit on "Warlock: The End of Innocence," the third installment in the popular series. Jim Funk, co-founder and Vice President of Marketing, Akimbo: Jim Funk has more than 20 years of corporate strategy, acquisition and marketing experience with leading companies in Silicon Valley. Prior to joining Akimbo, Jim was senior vice president of strategic planning at Imagicast, and established key partnerships that enhanced the company’s wireless e-commerce services for retailers. Before that, Jim co-founded GoCampus, a startup focused on providing computer services to the higher-education market, and served as its vice president of business affairs. During his five years as a vice president with Macromedia, Jim helped the company grow from $25 million to over $100 million in revenue by working to acquire several industry-leading products, including FreeHand, Dreamweaver and Flash. Prior to Macromedia, Jim spent seven years in marketing and product roles at Apple Computer, which included managing the highly successful higher-education student marketing programs. Jim graduated Phi Beta Kappa with a bachelor’s degree from Stanford University and received an MBA from the Stanford Graduate School of Business. Brian Taptich, Vice President of Business Development, BitTorrent: Brian Taptich is Vice President of Business Development for BitTorrent Inc. Before BitTorrent, Brian was the director of marketing and business development at Electronic Arts. While at EA, Brian was responsible for strategic business planning and partnerships for the company's online initiatives, playing a critical role in growing EA's online content, advertising and distribution businesses. Prior to EA, Brian worked for the media and entertainment-focused investment bank Allen & Company and the Silicon Valley technology venture capital firm Doll Capital Management. He also co-founded, ran and sold off the cross-platform media company alarm:clock worldwide and was once an editor with Red Herring magazine. Brian holds a B.A. from Williams College and an M.B.A. from the Northwestern University's Kellogg School of Management. Marcia Zellers is Director, AFI Digital Content Lab, American Film Institute. Beginning its sixth year, AFI’s Enhanced TV Workshop has produced 40+ enhanced TV prototypes. AFI’s eTV Workshop has become the gathering place for the American eTV creative and technology communities, and is renowned as the premier environment for eTV exploration and development. Zellers has pursued the challenge of a cutting edge, consumer-friendly marriage of television and interactivity since she joined MTV Interactive’s New York headquarters as a founding member in 1994. As a Senior Producer and Director heading up all MTV’s music-related Web strategy, programming and development, creative direction, talent relations, and convergence programming with MTV’s on-air operations, Zellers created and produced some of the earliest enhanced TV programming. Early pioneering examples, which aired on TV, include a split screen production incorporating simultaneous live Web chat with Michael Jackson, Jackson videos, and highlights of Jackson’s career; the Red Hot Chili Peppers live at Madison Square Garden, with simultaneous roaming backstage cameras broadcasting live to the Web; and Janet Jackson on MTV’s Total Request Live interacting on air with viewers on the Web. In 1999 Zellers moved to Los Angeles, where she spearheaded Warner Bros. Online’s Entertaindom project, one of the Web’s then-highest profile entertainment destinations and the first planned broadcast-style distribution model. (Entertaindom was intended to showcase both Time-Warner and non-Time-Warner programming.) As Supervising Producer, she oversaw all aspects of the department and helped develop original programming intended for eventual cross-platform and enhanced development. Zellers has been a new media consultant for entities like New Line Cinema and composer Giorgio Moroder, and previous to AFI was the Vice President of Web Development and Creative Director for Greater Relations Worldwide, a nascent dotcom. Zellers is also a published writer and editor, and has an eclectic background that includes publishing, marketing, advertising, fundraising, and stock brokerage.