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Wednesday, August 16
10:45 AM - Noon
Track I:
Alternative Media & Advertising: Personalized Consumer Broadband, RSS Feeds, Blogging and Podcasting
Within the world of the Broadband, TV, the Set-Top, Mobile and PVR experience, searching for content, making accessible the content and at the same time, offering an advertising and marketing experience is our challenge. Everything from blogging and Podcasting to Interactive TV is altering the user experience completely. The industry is finding a ready audience with an ever growing demand for better content and a better and a completely personalized experience. With the massive amount of content and technology being thrown at the consumer, navigating through that experience is not only difficult, it can be off-putting. We have entered the world of integrated user experience – the post-TiVo generation of consumers and viewers who are watching and listening to new forms of content on new platforms of technology.
Tom Merritt, Editor, CNET.com
Don Loeb, Vice President, Business Development, Feedburner
Bart Feder, CEO and President, The FeedRoom
Dr. Robert Arn, CTO, Itiva Digital Media
Aaron Cohen, CEO and founder, Bolt Media
Evan Berg, Senior Director of Corporate and Business Development, Brightcove
Bryan Kujawski, co-founder, 360i, Moderator

Don Loeb, Vice President, Business Development, Feedburner: As Vice President of Business Development overseeing Strategic Partnerships at FeedBurner, Don Loeb fosters relationships with the largest media companies in the world helping them to leverage the opportunities afforded by syndication. Previously, Don was director of business development for Yahoo!'s Network Products business unit where he helped drive the company's open content syndication and social media efforts. He has also held senior positions at YellowBrix, Inc. and iSyndicate, Inc. where he developed corporate strategy around syndication of audio/video content and assisted with corporate development initiatives and the sale of the company. Don heads up FeedBurner's branch office in San Francisco and, while based on the West Coast, he has often been spotted at opposite ends of the country and world - mysteriously - at the same time. Don received a B.A. degree in Applied Economics from the University of California - Berkeley.


Tom Merritt, Editor, CNET.com: Tom Merritt connects with CNET’s audience by showing them how to get the most out of their consumer electronic and personal technology purchases, whether it’s through the top-rated podcast "Buzz Out Loud", CNET newsletters, or help and how-to videos. With 20 years of experience in journalism and media, Tom is an expert at demystifying tech jargon, and helping consumers find the excitement and usefulness in their tech gear. Before CNET, Tom worked at TechTV where he was the executive Web Producer and a radio host. Other projects at TechTV included co-hosting an instructional videotape called, "How to Build a Website" and producing "TechTV's Top 20 Gifts" TV show in November, 2002.

Aaron Cohen, CEO and founder, Bolt Media: As CEO of Bolt Media, Aaron drives the vision of the company, motivating people to create content online and providing them with an audience. Cohen co-founded Bolt back in 1996, as a subsidiary of Concrete Media. From 1998-2001, Cohen served as CEO of that company – an internet consulting firm before returning to Bolt in 2002. In 2004, Aaron lead a management buyout of Bolt and the company is now owned almost entirely by employees. Based in New York, Bolt reaches over 10 million unique visitors a month and counts Coca-Cola, Verizon Wireless, Nike, Sony and various other Fortune 500 advertisers among its clients. Cohen has spent his entire career in digital media experience to the company. Prior to Concrete, Aaron began his career in the Tokyo office of Time Inc., marketing educational software and services to Japan’s largest 100 corporations and began his Internet career as a salesperson for Word.com. Aaron is a graduate of Hampshire College and attended the Graduate School of Business at Columbia University. He lives in Chelsea with his wife and two children.



Evan Berg is the Senior Director of Corporate and Business Development at Brightcove where he partners with technology companies to expand Brightcove's distribution of Internet TV content to web portals, TVs and handheld devices. He also works with high level content companies on their Internet TV and distribution strategies. Prior to joining Brightcove, Evan spent six years in business development at Macromedia. While at Macromedia he was in charge of all inbound licensing, purchased and sold lines of business, and led numerous strategies including Macromedia's rich media advertising initiative. Prior to joining Macromedia. Evan was a corporate finance lawyer with a focus on securities, venture capital, technology licensing and M&A. Evan holds a J.D. and M.B.A. from Boston University and a B.A. from the University of Rochester.

Bart Feder is CEO and President of The FeedRoom, the leading digital media communications company that enables clients to communicate more effectively with video online as well as through other technology platforms and devices. Before becoming CEO of The FeedRoom, Bart served as the company's Senior Vice President and General Manager. He joined The FeedRoom in June 2000 following 25 years in broadcast management and production, most recently as News Director at WABC-TV, the Disney/ABC flagship station in New York. Before entering news management in 1986, Bart was a newscast and specials producer in New York and Boston and received several Emmy and Associated Press Awards and an International Film and Television Festival of New York Gold Medal for Newscast Production. Bart, his wife and three children reside in Ridgewood, New Jersey.






Bryan Kujawski, Co-Founder, 360i, Bryan oversees new business and partnership development as well as key client relationships for 360i. Bryan frequently is quoted in national business and industry publications such as Adweek, Atlanta Business Chronicle and Catalyst and was featured on GPTV's Georgia Business Report. He is also a regular panelist and speaker for events such as the Adweek Agency Dynamics seminar and the American Marketing Association. Bryan is a founding member of AiMA, the Atlanta Interactive Marketing Association, and was recognized by the organization as Atlanta Interactive Marketer of the Year in 2000. Bryan was named 2005 Small Business Person of the Year by the Metro Atlanta Chamber of Commerce and the Atlanta Business Chronicle. Bryan received his both his BBA and MBA from Emory's Goizueta Business School where he concentrated in e-marketing.