Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Digital Hollywood at CES The Agenda - Day Three Wednesday, January 10th Noon - 1:00 PM Session A – DH23 Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for. We are pleased to open and carry on this conversation. Aaron Cohen, CEO and founder, Bolt Media Evan Berg, Senior Director of Corporate and Business Development, Brightcove Keith Kocho, founder, ExtendMedia Todd Boes, Vice President of Marketing, Maven Networks David Berkowitz, Director of Strategic Planning, 360i Mike Fitzsimmons, CEO, Delivery Agent Andrew Eisner, Director of Content, Retrevo, Moderator Keith Kocho founded ExtendMedia (then Digital Renaissance) in 1991. Under his leadership, the company has been recognized for numerous awards including The Fast 50, Canada’s Fastest Growing Companies, Profit 100, and others, and he has personally received such awards as the BDC's Young Entrepreneur of the Year. He has been an advisor to Apple Computer, consultant to leading telecommunications and technology companies such as Intel, IBM and Microsoft, and has served on the advisory boards of several Colleges and Universities. In addition, Keith has spearheaded ExtendMedia’s many strategic content relationships, including partnerships with CAA and Zifferin/Brittenham. His industry roles have included board participation on ITAC, CANARIE and the Canadian Film Centre. He also currently serves on the board of the World Wildlife Fund. Prior to starting the company, Keith co-developed the first PC-based offline video editing system, EnSuite, in 1990. He is a graduate of Ryerson University with a degree in Radio and Television Arts. Aaron Cohen, CEO and founder, Bolt Media: As CEO of Bolt Media, Aaron drives the vision of the company, motivating people to create content online and providing them with an audience. Cohen co-founded Bolt back in 1996, as a subsidiary of Concrete Media. From 1998-2001, Cohen served as CEO of that company – an internet consulting firm before returning to Bolt in 2002. In 2004, Aaron lead a management buyout of Bolt and the company is now owned almost entirely by employees. Based in New York, Bolt reaches over 10 million unique visitors a month and counts Coca-Cola, Verizon Wireless, Nike, Sony and various other Fortune 500 advertisers among its clients. Cohen has spent his entire career in digital media experience to the company. Prior to Concrete, Aaron began his career in the Tokyo office of Time Inc., marketing educational software and services to Japan’s largest 100 corporations and began his Internet career as a salesperson for Word.com. Aaron is a graduate of Hampshire College and attended the Graduate School of Business at Columbia University. He lives in Chelsea with his wife and two children. Todd Boes, Vice President of Marketing, Maven Networks: Todd Boes has more than a decade of experience executing product strategies, rollouts and multi-million dollar marketing programs for award-winning product lines from companies such as Macromedia, Allaire, Sybase and Powersoft. Prior to joining Maven Networks, Todd was Vice President of Marketing at Altio, Inc., a London-based rich media software company acquired by Integra SP in March 2003. Todd joined Altio from Macromedia (NASDAQ: MACR) where he oversaw two product lines in the company's Application Server Division (established through the acquisition of Allaire Corporation) that generated over $100 million in revenue. At Allaire, Todd led a product marketing and product management team that helped Allaire reach $119 million in annual revenues within the company's first four years of operation. Prior to Allaire, Todd led Sybase Inc.'s (NYSE:SY) Database and Data Warehouse Design Tools Division and previously managed product marketing for Powersoft's award-winning 4GL development tool, PowerBuilder. Todd earned Bachelor of Science and Masters Degrees in Business Administration from Syracuse University. Evan Berg is the Senior Director of Corporate and Business Development at Brightcove where he partners with technology companies to expand Brightcove's distribution of Internet TV content to web portals, TVs and handheld devices. He also works with high level content companies on their Internet TV and distribution strategies. Prior to joining Brightcove, Evan spent six years in business development at Macromedia. While at Macromedia he was in charge of all inbound licensing, purchased and sold lines of business, and led numerous strategies including Macromedia's rich media advertising initiative. Prior to joining Macromedia. Evan was a corporate finance lawyer with a focus on securities, venture capital, technology licensing and M&A. Evan holds a J.D. and M.B.A. from Boston University and a B.A. from the University of Rochester. David Berkowitz, Director of Strategic Planning, 360i: David Berkowitz is Director of Strategic Planning for 360i and oversees the Search Informed MarketingSM firm's Emerging Media practice. He leverages his insight into the forefront of media trends to deliver strategic results for 360i's clients. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date. Prior to 360i, he served as director of marketing for Viewpoint's rich media advertising group Unicast and search engine marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. His writing has also appeared in DM News, MarketingProfs, iMedia Connection, and other publications. Mr. Berkowitz has spoken at MediaPost's OMMA events, the Magazine Publishers of America, The Wall Street Transcript's gaming conference, Frost & Sullivan's Internet Marketing Symposium, Digital Hollywood's Games & Mobile Forum, Ad:Tech, and eComXpo. He has also blogged extensively, contributing to MarketingVox, nowEurope, AdTechBlog, and others. He is frequently quoted online and in print on technology, advertising, and media trends. He graduated from the State University of New York at Binghamton and served on his alma mater’s Alumni Association Board of Directors. Mike Fitzsimmons, CEO, Delivery Agent: As Delivery Agent's founder and CEO, Mike Fitzsimmons has developed and commercialized the only multi-media platform that connects viewers with products SeenON! and related to their favorite television shows, movies, sports, and music videos. Under his leadership, Delivery Agent has become the leader in shopping-enabled programming for renowned content producers and distributors such as ABC, NBC, Fox, E! Networks and MTVN and was recently recognized as one of the "Hot 100 Companies" in the US by Price Waterhouse and Entrepreneur Magazine. Prior to founding Delivery Agent, Mr. Fitzsimmons led Product Marketing and Business Development for Something Now, Inc., which was acquired by CNET Networks in 2001. At Something Now, Mr. Fitzsimmons developed the industry's first synchronized e-commerce application that enabled real-time promotion of related consumer electronics products and services online. Before his work at Something Now, Mr. Fitzsimmons was a member of Circuit City Stores, Inc. Corporate Development and Direct Response Divisions, where his group brought in annual revenue in excess of $550 million. Additionally, he managed the company's start-up initiatives for their catalog, direct-mail and outbound call centers. Other Circuit City businesses from which Mr. Fitzsimmons has added to his product marketing and management expertise include: Circuitcity.com, CarMax, Circuit City Direct and DIVX. A recognized expert on e-commerce and convergence, Mr. Fitzsimmons has recently been featured in the Wall Street Journal, ABC News, Forbes, The London Times, Madison and Vine, Reuters, The Hollywood Reporter, The BBC, CNN/Money and Variety and on Branded Entertainment panels including The Media and Entertainment Forum and Ad Tech. A native of Virginia, Mr. Fitzsimmons is a graduate of Hampden Sydney College with a Degree in Economics. Andrew Eisner, Director of Content, Retrevo: Andrew Eisner began his career in technology as a hardware/software engineer. He moved west to run MacUser Magazine’s Test Lab and then helped found ZD Labs, Ziff Davis’ central testing labs where he served as Test Manager. He has worked on the editorial, content, and product testing side for computer magazine publishing companies as well as marketing departments for many major computer manufacturers and Silicon Valley companies. Most recently, he has been working at Retrevo.com, a vertical search site for consumer electronics information, as Director of Content and Business Development. Prior to Retrevo, he worked at IDG’s PC World as Executive Producer where he helped create an award winning website that won the Neal award for best web site. Eisner has written numerous articles for computer trade magazines and has appeared on radio and TV talk shows. He lives in the Bay Area and is married with two children.